Anna Bernardes(AP), Carolina Levy(AD), Luis Vettorazzi (CW), Oluwalanu Agusto (CW)
INSIGHT
People do things to look cool because they are hiding some insecurity or embarrassment
IDEA
Hide your embarrassment with Extra
EXECUTIONS
New Packaging
Store Stands
Partnership
The idea is to create a partnership with restaurants adding Extra as part of their menu. Extra would be available for dishes that have some kind of ingredient that could embarrass the person (like bad breath).
